Verizon launches simpler plans and new loyalty program, drops some fees - Fox Business
Verizon is looking to attract and retain customers by offering new, simpler plans that will drop activation and upgrade fees while also rolling out a new loyalty program offering discounts and other perks. The company is competing aggressively with AT&T and T-Mobile in the telecoms market, with rivals looking to gain an edge with consumers and have extended device subsidies, added plan discounts and proposed increased spending on network infrastructure.